for sellers
Thinking of Selling?
Let's Make It Make Sense
Whether you’re upgrading, downsizing, relocating, or just testing the market, we’re here to walk you through it. Selling a home isn’t just about listing it online — it’s about positioning your property to get the best possible outcome for your unique situation. We don’t believe in one-size-fits-all strategies. We offer thoughtful guidance, smart pricing, and modern marketing that works — all while protecting your peace of mind.
Our Promise To You
A Clear
Plan of Action
From day one, you’ll receive a clear, step-by-step plan for your home sale, with deadlines and expectations set upfront. We’ll help you navigate each phase of the process, making sure you always know what’s coming next.
Market-Driven
Pricing Strategy
Our approach to pricing is based on the latest market data and trends. We carefully evaluate comparable properties to ensure your listing price is competitive and realistic.
Modern Marketing With
A Personal Touch
From high-quality photography to engaging listing descriptions, online promotion, and leveraging our extensive network, we go above and beyond to make sure your property stands out to the right buyers.
Flexible Compensation
Packages
We offer a variety of options to fit your needs. Whether you prefer to be more hands-on and want limited service, or you’d like us to handle every detail with full-service care, we have an option for you — all with transparent pricing.
Negotiation &
Transaction Management
We’re skilled negotiators, ready to advocate for your best interests from contract signing to closing. Whether it’s handling offers, counteroffers, or navigating unexpected hurdles, we’ll ensure you get the best possible deal.
Legal Compliance &
Contract Protection
. We keep your sale on track, protect your timelines, and ensure you meet all legal obligations to avoid costly mistakes so you can move forward with peace of mind.
PRICING
Choose Your Listing Package
We have options that meet your unique needs
premium
service
7%
of purchase price
Paid At Closing
Listing Term, 6 months
Up to 30 photos in MLS
Unlimited MLS Changes
Local Realtor MLS
Realtor.com, Zillow
1000s Listing Sites
Contract Templates
Sellers Guide
Yard Sign
List Price Review
Electronic Lockbox
Showing Scheduling
Contract Review
Staging Consultation
Professional Photos
Market Analysis Report
Closing Cost Estimates
Contract Negotiation
Contract Management
Expert Representation
E-Signatures
Closing Management
Buyer Agent Compensation
Staging Assistance
Decluttering Service
Handyman Services
Standard
service
6%
of purchase price
Paid At Closing
Listing Term, 6 months
Up to 30 photos in MLS
Unlimited MLS Changes
Local Realtor MLS
Realtor.com, Zillow
1000s Listing Sites
Contract Templates
Sellers Guide
Yard Sign
List Price Review
Electronic Lockbox
Showing Scheduling
Contract Review
Staging Consultation
Professional Photos
Market Analysis Report
Closing Cost Estimates
Contract Negotiation
Contract Management
Expert Representation
E-Signatures
Closing Management
Buyer Agent Compensation
MLS
PLUS
$799
flat fee
Paid Upfront
Listing Term, 6 months
Up to 30 photos in MLS
Unlimited MLS Changes
Local Realtor MLS
Realtor.com, Zillow
1000s Listing Sites
Contract Templates
Sellers Guide
Yard Sign
List Price Review
Electronic Lockbox
Showing Scheduling
Contract Review
MLS
ONLY
$399
flat fee
Paid Upfront
Listing Term, 6 months
Up to 30 photos in MLS
Unlimited MLS Changes
Local Realtor MLS
Realtor.com, Zillow
1000s Listing Sites
Contract Templates
Sellers Guide
Yard Sign
Which Option is Best For Me?
There are advantages and opportunities with each of our packages. Let's explore which option works best based on your unique needs or situation.
premium service advantages
Same benefits as our Full Service Package, with additional support.
We come in and physically help you prep and stage your home. From cleaning, organizing, painting, to moving furniture, minor repairs, lawn care, etc at a discounted rate. Whatever is needed to get your home ready for the market.
standard service advantages
More than 98% of Sellers take this route when putting their home on the market.
The entire selling process is taken care of for you from showings to negotiations, inspections to closing and you are provided with daily/weekly updates.
We keep the Buyer accountable throughout the duration of the process to ensure they are making progress toward closing.
Our staging recommendations and marketing plan will make sure your home looks its best and commands the highest price possible.
Free access to in-house legal counsel and E&O insurance to reduce your liability.
No upfront costs, we are compensated only after a successful sale
Full service Disadvantages
Higher cost
MLS Plus advantages
Same benefits as our MLS Only package, with additional support.
We help you determine a good list price and fair market value.
Includes use our electronic lockbox to guarantee that only licensed Realtors can access your home. Allows Realtors to schedule showings online and you can approve or deny via text message.
Once you receive a contract on your home that looks good, we will review it for you to identify any red flags and give you talking points to help you negotiate directly with the Buyer's Agent.
MLS Only advantages
Lowest cost option for Sellers with tight profit margins.
Great option for Sellers who have a background in real estate and like to maintain full control of the process.
Using a local, trusted Realtor to place your home in the MLS is guaranteed to get more traffic to your home than using a generic, non-local Flat Fee Listing Service. Buyer Agents will be more inclined to show your home with a respected Realtor associated with your property.
MLS Disadvantages
You spend a lot of time, energy and patience researching the market, learning real estate jargon, financial and transaction details.
You are responsible for coordinating marketing, general inquiries, showings, offers, negotiations, contract documentation, deadlines, inspections closing, and more all on your own with no support.
You still have to pay up to 3% to the Agent who brings you the Buyer.
Homes typically take longer to sell.
Exposes yourself to more liability if things go wrong
Upfront cost, paid even if the home doesn't sell
Frequently Asked Questions
Not sure where to start? These answers may help.
We’re here to give you honest answers, clear guidance, and a judgment-free space to ask anything. Here are a few of the most common questions we hear from sellers — and our take on each.
Do I need to make repairs or updates before listing?
Not always. We’ll assess your home and help you decide what’s worth fixing — and what you can skip — based on your goals, budget, and market conditions.
How long will it take to sell my home?
It depends on market trends, pricing, condition, and location. We’ll give you a realistic timeline up front so you can plan with confidence.
How do showings work if I'm still living in the home?
We work with you to create a showing schedule that respects your time and privacy while maximizing exposure to potential buyers. If needed, we’ll also provide tips to keep your home show-ready without turning your life upside down.
What's your commission?
We offer traditional and flat fee listing options. Our goal is to be transparent, fair, and flexible so you can keep more of your equity.
What if my situation is unique - like a divorce, probate, or pre-foreclosure?
You’re not alone. We’ve helped many clients through complex sales and can guide you with discretion, clarity, and care.
Can I sell and buy at the same time?
Yes, it's possible! It takes planning, but we do this all the time. We’ll help you understand your options and create a strategy that protects your equity and your timeline and reduces stress.
What if I'm not ready to sell yet?
No pressure — we’re here for you no matter where you are in your journey. Whether you’re 6 weeks or 6 months out, we’ll help you create a clear game plan.
Why should I work with your team instead of listing on my own?
We offer more than a sign in the yard. From pricing strategy and marketing to legal compliance and negotiation, we take care of the details that protect your time, money, and peace of mind. Our experience helps you avoid costly mistakes and get the most out of your sale.
What areas do you service in North Central Florida?
We’re based in Gainesville, FL and proudly serve clients throughout North Central Florida. Our service area stretches as far north as Lake City, east to Old Town, south to Ocala, and west to Hawthorne. Not sure if we cover your area? Just ask—we’re happy to help or refer you to a trusted partner if needed.
Do you work with absentee owners and/or investors?
Yes, we do! Whether you’re an out-of-town owner, a first-time investor, or managing multiple properties, we’re equipped to support your goals. We offer streamlined communication, reliable local vendor connections, and boots-on-the-ground oversight to make sure everything runs smoothly—even if you're miles away. Our systems and support are designed to give you peace of mind and maximize your investment.
Do I pay you directly, or how does your commission work?
In most cases, our commission is built into the transaction at closing—it’s shown as a line item on the closing statement. You won’t need to cut us a check directly. Our compensation is agreed upon upfront and only paid when the home sells. We’ll always walk you through exactly how it works, so there are no surprises.